We were looking for a solution that would provide the most precise and accurate location targeting. The ability to buy media programmatically is also vital, so that we could adapt the campaign in real-time based on engagement. GroundTruth’s technology has 100% verified location data which helped us target the audience we were after and know whether or not they were within the vicinity of a train station, commuter hub or office area. This precision was essential for us to reach our target audience and obtain great results.
Paul Mitcheson, head of communications at Movember UK