FierceWireless Names Ground Truth as One of Its "Fierce 15" Wireless Companies of 2010
Ground Truth Redefining Mobile Measurement
NEW YORK, NY—May 17, 2010—Ground Truth™ announced today that it has been named to the annual FierceWireless “Fierce 15” list, designating it as one of the top wireless companies of the year. FierceWireless editors evaluated hundreds of organizations, and found Ground Truth to be amongst the “fiercest,” proven by their creativity and innovations in the marketplace.
FierceWireless, an internationally recognized daily email newsletter reaching more than 72,000 senior wireless industry executives, provides executives in over 100 countries with a quick, authoritative briefing on the day's top wireless stories, including new trends and technologies.
"This mobile measurement startup delivers exactly what the industry needs—unbiased and accurate measurement of data usage on mobile devices," said Sue Marek, Editor-in-Chief of FierceWireless.
Because Ground Truth can accurately measure any Mobile Web site using True View™, its patent-pending, census-based methodology, the firm provides precise site-level usage metrics across several measures, including sessions per subscriber, pagers per subscriber, pages per session and time per subscriber, on weekly basis.
Ground Truth data is from a census of 3.06 million U.S. mobile phone users, and is reported weekly. Working in partnership with operators and other data providers, Ground Truth protects the privacy of mobile subscribers, while providing services to the operators that allow them to optimize their networks, understand their audiences and negotiate with advertisers and publishers.
"It's an honor to be recognized by Fierce Wireless, and to be among this elite group of companies," said Sterling Wilson, president and CEO, Ground Truth. "It’s truly rewarding to know that Ground Truth’s charter to become the currency driving the mobile market has resonated with the mobile industry and this esteemed publication."
The FierceWireless “Fierce 15” celebrates the spirit of being “fierce” – championing innovation and creativity, even in the face of intense competition. The complete list of winning companies is available on the FierceWireless Web site at www.fiercewireless.com.
FierceMarkets, a leader in B2B e-media, provides information and marketing services in the Telecommunications, Life Sciences, Healthcare, IT, and Finance industries through its portfolio of e-mail newsletters, Web sites, webinars, and live events. Every business day, FierceMarkets' wide array of publications reaches more than 900,000 executives in over 100 countries. Current publications include: FierceBiotech, FierceBiotechIT, FierceBiotech Research, FierceBroadbandWireless, FierceCable, FierceCIO, FierceCIO:TechWatch, FierceComplianceIT, FierceContentManagement, FierceDeveloper, FierceDrugDelivery, FierceEMR, FierceFinance, FierceFinanceIT, FierceGovernmentIT, FierceHealthcare, FierceHealthIT, FierceHealthFinance, FierceHealthPayer, FierceIPTV, FierceMedicalDevices, FierceMobileContent, FierceMobileHealthcare, FierceMobileIT, FiercePharma, FiercePharma Manufacturing, FierceTelecom, FierceOnlineVideo, FierceVaccines, FierceVoIP, FierceWireless, FierceWireless:Europe and Hospital Impact.
About Ground Truth
Ground Truth is a mobile measurement firm that delivers the precise, timely and actionable mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses. As the sole provider of actual usage data aggregated from millions of subscribers using True View™, a patent-pending census-based methodology, Ground Truth sets the benchmark for Mobile Internet measurement. Ground Truth is headquartered in Seattle, Washington and is venture-backed by Emergence Capital Partners, OPENAIR Ventures, Steamboat Ventures and Voyager Capital.For more information about the company, please visit www.groundtruth.com.