Privacy Policy
Updated: September 23, 2010
This policy explains how your personal information is collected, used and disclosed by Ground Truth (or “we”). The Ground Truth Privacy Policy (“the Privacy Policy”) applies specifically to personal information collected through groundtruth.com, vdcanalytics.com and our other online interactions where this policy is posted (“Site”). For details on the privacy practices relating to our products and services, including Ground Truth Application Analytics, please see the Terms of Service related to those products and services.
The Site is operated entirely within the United States of America. If you are located outside of the United States of America, any information, including personally identifiable information, that you provide to us will be transferred to and processed in the United States of America. By using the Site, you hereby consent to such transfers and processing.
What Types of Information Do We Collect?
Ground Truth may collect various types of personally identifiable information through its Site. The information we collect includes, but is not limited to:
- name
- e-mail address
- postal address
- phone number
We may link or combine your information with other information we get from third parties to help understand your needs and provide you with better service.
Additionally, we may collect non-personally identifiable information automatically when you visit our Sites. For example, when you visit our Sites your computer’s operating system, Internet Protocol (IP) address, access times, browser type and language, and the website you visited before our Site may be logged automatically. We may also collect information about your usage and activity on our Sites. We may collect this information through the use of electronic tools such as cookies. Cookies help provide a customized experience by enabling us to identify users who visit the Site. You may choose not to provide such information by adjusting your Internet browser security settings to refuse cookies. Refusing cookies, however, may limit your ability to access certain pages and features available on our Sites.
How Do We Use Your Personally Identifiable Information?
We use your personally identifiable information for various reasons, including as disclosed to you on our Sites and as follows:
- to operate and improve our products and services
- to communicate information about events, products and services offered by Ground Truth and our carefully selected partners
- to provide and administer your products and services and to send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages
- to respond to inquiries that you initiate with us about any aspect of our Sites or our business and to provide you with customer service
With Whom Do We Share the Information We Collect?
We may share personally identifiable information with others, such as:
- in an aggregated form that does not directly identify you
- with your consent, for example, when you agree to our sharing your information with other third parties for their own marketing purposes subject to their separate privacy policies
- with third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us
- to (i) comply with laws or to respond to lawful requests and legal process, (ii) to protect the rights and property of Ground Truth our agents, customers, and others including to enforce our agreements, policies and terms of use or (iii) in an emergency to protect the personal safety of Ground Truth, its customers, or any person
- in connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.
How Can You Make Choices About the Information We Collect About You?
You can unsubscribe to our promotional e-mails, by using the means indicated in our promotional emails (opt-out link or reply). After unsubscribing, you may still receive promotional emails, such as messages about the status of your account, technical issues and confirmations.
How Do We Secure Your Personally Identifiable Information?
To help prevent unauthorized access, maintain data accuracy and ensure the appropriate use of the personally identifiable information we collect, we use commercially reasonable standards that companies with similar information use.
Changes to this Privacy Policy
Ground Truth reserves the right to change this Privacy Policy at any time. Please check this page periodically for changes. We will post a notice on this Site if and when this policy changes to alert visitors that a new policy is in place. We may contact you more directly if there are material changes in the way we use or disclose personally identifiable information from those described to you previously in our Privacy Policy.
How to Contact Us
If you have questions regarding our Privacy Policy as it relates to your use of our Sites or regarding the privacy practices relating to Ground Truth’s products and services, please submit an inquiry to privacy@groundtruth.com.
