What We Do

Ground Truth™ Mobile Web Measurement

Precise, Actionable and Comprehensive

Ground Truth provides precise measures of Mobile Web usage. Using True View™, a patent-pending, network-based methodology that provides reports based on the actual usage of tens of millions of consumers, Ground Truth produces precise measures of Mobile Web usage to companies that seek to understand and profit from the mobile audience.

Only Ground Truth clients are able to make informed, timely decisions about their mobile initiatives by understanding actual behavior of mobile web users across thousands of web properties. Use Ground Truth Mobile Web Measurement to:

• Measure size, share and composition of traffic across sites and industry categories.
• Measure size, share and composition of traffic across sites and industry categories.
• Track key performance metrics—including uniques, page views, time, hits, and bytes—reported weekly and monthly.
• Perform clickstream analysis (to see where your audience is coming from, where it’s going, and where competitors’ audiences originate).
• Deploy longitudinal analysis (i.e., visitors who visited your site also visited these other sites).
• Generate ad network reporting (i.e., understand what sites work with which ad networks).

Benefits

• Plan: Quickly establish targets and priorities with the clearest and most comprehensive view of the mobile landscape and market opportunity.
• Benchmark: Establish and track ongoing internal and external benchmarks against the most comprehensive dataset in the market — over 15,000 individual sites across more than 100 industry categories.
• Optimize: Use clickstream analysis to generate predictive analytics as well as to adjust mobile campaigns on the fly, minimizing waste and testing.

Key Questions

Only Ground Truth helps you answer critical questions such as:

• How does my site stack up against my direct competitors?
• Does traffic come from marketing initiatives or market conditions?
• Where else could (and should) I be spending my mobile advertising dollars?
• What can clickstream data tell me about my marketing and partnership opportunities?
• How can I build personas for my Mobile Web audience?

Ground Truth provides the most comprehensive solution to understand and profit from the Mobile Web. For more information call Rob Schatzel at 212.851.8422, or e-mail sales@groundtruth.com.