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MEDIA MENTION

Location Marketing: Truths, Myths, and Moving Beyond Vanity Metrics in Auto Marketing

Erik Carlson, VP of Platform Sales at GroundTruth discusses why location marketing can help auto dealerships and brands drive success.

There’s a good reason why location marketing can help auto dealerships and brands drive success — and that has everything to do with reaching the right people at the right time. While in the market for a car, the average auto-shopper will visit 3.4 dealerships prior to purchasing a vehicle, and those visits represent an invaluable opportunity to connect with potential customers when it matters most.

Read the full article here