Best-in-class CTV and OTT Targeting Solutions
With GroundTruth’s proprietary data accredited by the MRC and our unique targeting and attribution solutions, we make it easy and effective to reach potential customers over streaming content.
LOCATION TARGETING
Reach customers based on the locations they visit in real life in your target area. Target based on specific categories such as grocery stores or bridal stores.
Audience
TARGETING
Target consumers based on their interests, brand preferences, or demographic data like age, gender, or household income.
Weather
TARGETING
Automate your campaigns to activate or pause based on current and forecasted climate conditions.
Get Results that Matter to You
Our Campaign Insights help you optimize your marketing strategies to achieve your business goals.
Transparent reporting
Know when and where your ads where shown, video completion rate, frequency, and more.
in-store traffic attribution
Determine if your campaign is driving an increase in foot traffic to your store and see where you can optimize.
TV Ads, Now Actionable
Engage TV viewers with GroundTruth QR Codes, our new solution to boost the impact of your TV campaigns.
- Highly customizable, next-generation QR codes with
ultra-fast scanning - Provide viewers with an action-based engagement point
- Capture QR scans, build your own 1st party data
- Full closed-loop measuring capabilities
GroundTruth QR Codes provide viewers with an interactive engagement point that brings them to your website.
Brand Safety
Dedicated to helping you build your brand equity while protecting your brand’s reputation and integrity.
- Uncover and safeguard against SSAI abuse, fraudulent apps, falsified user/device data, nonstop ads, and other emerging fraudulent schemes.
- We only work with premium SSPs which must use an MRC accredited solution for monitoring and removing fraudulent inventory before sending it out for any demand.
- GroundTruth will only serve CTV and OTT ads on a human-curated allow list.