Introducing performance in your TV media strategy
Tap into GroundTruth’s industry’s most accurate real-world behavior data to reach potential customers over streaming content and boost your marketing results: higher ROAS, more in-store visits and sales, and more.
Premium Publisher ContentNon-Skippable AdsLocation-based TargetingWeather TriggeringBehavior TargetingTurnkey CreativeMultichannel ExtensionContent & Genre TargetingCreative OverlaysDemographic TargetingROASReach and FrequencyFoot-traffic AttributionPublisher ReportingSales Lift
Drive results that matter to you
Our Campaign Insights will 10x your campaign performance
Foot Traffic, Web Visits,
and Sales Attribution
With our proprietary attribution model, you can measure actions like web visits, online conversions, or even real-world store visits or sales post-ad impression.
Real-time Reporting,
Real-time Optimization
Know when and where your ads where shown, video completion rate, frequency, and more and what is driving the best performance in your campaign.
Trusted by brands and agencies like yours
to drive real business results with CTV
Examples of real business results running CTV with GroundTruth:
61%
increase in store visits
combining mobile + CTV
20K+
attributable visits to
Hooters locations
20.2%
college application
growth with CTV ads
52%
increase in dealership
foot traffic
Brand Safety
Dedicated to helping you build your brand equity
while protecting your brand’s reputation and integrity.
- Uncover and safeguard against SSAI abuse, fraudulent apps, falsified user/device data, nonstop ads, and other emerging fraudulent schemes.
- We only work with premium SSPs which must use an MRC accredited solution for monitoring and removing fraudulent.
- GroundTruth will only serve CTV and OTT ads on a human-curated allow list.
4 reasons why you should try GroundTruth + CTV
1Our media delivers real business results like ROAS, sales lift, and foot traffic.
2You can target by behavior, content or both for maximum reach.
3Trigger your ads based on weather conditions for higher effectiveness.
4Our CTV is powered by real-world behavior, making your media budget go further.