Brand Innovators: Marketing to Gen Z
Tackling topics ranging from their early adoption of TikTok and the role of influencer marketing to the importance of personalization and relationship-building to create a sense of community, especially with Gen Z.
Tune in to the fireside chat, featuring Vice President, Brand for e.l.f. Beauty, Gayitri Budhraja and Vice President, CPG for GroundTruth, Rachel Bennington.
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