Brand Innovators GroudTruth Summit: The Consumer Comeback

While some might say “don’t call it a comeback”, brands, marketers, and even consumers would all agree that the return to normal will look different for the second half of 2021 and beyond. Adopted behaviors, changes in lifestyles, and a year of social distancing means that the 2020 word of the year “pivot” will continue to play a big role in marketing strategies.

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In this virtual summit, GroundTruth dove into some of the major behavioral patterns observed during the pandemic and what this signals for what comes next. We heard from major brands about which strategies worked, which trends are expected to stick, and how 2020’s crash course in adaptability will shape the future of consumer experiences.