Brand Innovators Virtual Summit
On April 10th, GroundTruth partnered with Brand Innovators to host a virtual summit focused on How Brands & Marketers are Adapting in the Age of the Coronavirus.
We connected with brands across multiple industries—Panera Bread, Staples, Ford, and Sam’s Club— to catch up on how some of them are reacting to the coronavirus pandemic, as well as what they are thinking about to when it comes to moving forward strategically. In case you missed it, catch it now On Demand.
As we continue down this path of discovery and change, we want to also share the foot traffic dashboard that Dan Silver, VP of Marketing, shared in his presentation. It will be updated weekly.
The Brand Innovators Summits provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees hear first hand from client side CMOs, media directors, and brand marketers about how they are reaping the benefits of digital media.