In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in foot traffic trends and recommended tactics on how to reach consumers at the right moments during the 2020 New Year and Super Bowl season.
Agenda:
- Foot traffic trends covering fitness, financial services, restaurants, and retail businesses during the New Year and Super Bowl seasons
- How New Year’s resolutions drive changes in visit behavior
- Solutions to reach the right audiences during a time of changing habits
- Top locations and time of day for Super Bowl game day stock-up
- Leverage key location-based tactics to effectively reach shoppers and sports fans during the Super Bowl food-centric event
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