The League of Leaders is designed for individuals and companies that are both positioned and predisposed to take strategic leadership roles within the shopper marketing industry. Our editorial staff, advisory board and senior management access many factors in determining which companies are best suited to support the Institute – and the industry – through this program.

Approximately 50% of the League will be brands and retailers and the other 50% are solution providers/suppliers. Each of these industry segments will be represented by 5-8 companies: agencies, consumer product manufacturers, consultants, field forces/retail execution, packaging firms, path-to-purchase (digital, coupons, mobile, sampling, etc.), P-O-P firms, research organizations and retailers.

The League of Leaders is for organizations that are strategically aligned to help grow the industry and are personally committed to an “open forum” atmosphere and candid participation to effectively advance the goals of the League. Only 5-8 companies per industry segments (agencies, consumer product manufacturers, consultants, field forces/retail execution, packaging firms, path-to-purchase, P-O-P firms, research organizations and retailers) will be selected for the League and only 1-2 senior executives from each member company can participate. This collective group of minds will be committed to identifying best practices and deepening the understanding of all marketing efforts that culminate at retail. Those invited to join the League don’t just follow the path to purchase; rather, they pave the path to purchase. Put simply, you have to be excellent – and you have to stay excellent.