Masterclassing Data & Analytics
Chicago, IL
This event will show senior management and technical leads from B2C brands how to master data and analytics in their business, sharing industry best practice and the latest innovations.
The Masterclass will explore how data can be used to inform every part of the customer journey, so that your communications are more relevant and, hence, more effective. It will also look at how organizations can adapt to the multi-channel, cross-device world the modern consumer lives in, recognizing the same customer across different channels to and creating the appropriate marketing content for each channel.