MediaPost Brand Insider Summit CPG
CPG 2022: Customizing the Marketing Playbook
CPG brands are turning to data-driven marketing to drive growth. As the post-cookie world looms closer, marketers continue to look for new ways to collect meaningful data about consumer behavior. To successfully do this, they need to rework their playbook with more innovative approaches and tools. It’s now imperative that CPG marketers leverage data and analytics to better target and connect with consumers. Though simply engaging with someone is not enough, it’s also how those engagements are used. It’s the acquisition and activation of data that provides value.
As the popularity of e-commerce also continues to grow and brand loyalty wanes, competition both in-store and online is greater than ever. Expanding beyond the traditional media channels, along with hyper-personalized messaging, is vital in creating customer-centric campaigns. To stand out in the crowd and drive growth, CPG brands need a 360-degree view of consumers that enable them to better target and understand their customer’s journey. The Fall edition of MediaPost’s CPG Brand Insider Summit gathers some of these innovators to share lessons learned for creating a new customized playbook.
Are you attending this event? We’d love to discuss on how GroundTruth’s omnichannel solutions can drive results for your business.