MediaPost Brand Insider Summit QSR
The Omnichannel Menu: Rethinking Value in 2023
Everyone in the dining economy is looking for VALUE as they approach the uncertainties of 2023, QSR and Fast Casual brands are balancing discounting and price appeals against longer term brand equity. Loyal customers are looking for a better value exchange than reward points and LTOs. Marketing teams are looking for new ways to extract value from third party delivery that can save their business even as it squeezes their margins. And as the customer dining journey becomes more complex, media planners are trying to understand the value of their fragmented allocations.
Finding value throughout the marketing ecology – from brand to media to partners to customers – is the focus of this year’s meeting of the QSR and Fast Casual marketing tribes in Santa Barbara.
Are you attending this event? We’d love to discuss on how GroundTruth’s omnichannel solutions can drive results for your business.