GroundTruth Sponsors P2P's Retail Media Summit
Retail Media Summit is designed to help CPG brands and retailers navigate this complicated, rapidly shifting arena of digital commerce.
With retail media showing no signs of slowing down, the Path to Purchase Institute is launching our first-ever, in-person Retail Media Summit, designed to help CPG brands and retailers navigate this complicated, rapidly shifting arena of digital commerce. The program brings together the industry’s leading experts on retail media for content sessions, idea exchange, and networking. Speakers will spotlight best practices and winning strategies for tapping into the power of this medium, while our breakout groups will dive into exploring the nitty-gritty of measurement, insights, and other retail media-focused topics that are top of mind for marketers.
For those attending live, please join us as we take the stage with partners from Merkle and VMLY&R Commerce for a lively panel discussion on Maximizing Your Media Mix: The New Marketer’s Approach to Retailer Strategies.
When: Thursday, June 30, 2022. Our first session will take place from 10:15 AM to 10:45 AM with an encore session from 11:00 AM to 11:30 AM.
Where: Crystal Room at the Palmer House, Chicago, IL
What we’ll cover: With so many shifts in shopper behavior, there have been so many headlines about the new consumer but what about the new marketer? In this session we’ll discuss key changes in the marketing landscape from a cookieless future to shifts in shopping behaviors to the expansion of CTV advertising, while leaning into how brands and agencies have recalibrated their media mix accordingly.
Following a short keynote focused on the new reality for marketers, hear firsthand from media experts on their approach, strategies, and pivots in the fast-moving environment.
- How the changes in the AdTech playing field have driven breakthroughs and shifts in consumer patterns
- How to find the right balance in your media mix while upholding media commits to key retail partnerships
- What to look for as you test and learn with new partners and tools to maximize the impact of your media dollars