GroundTruth hosted a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the most disruptive this year. While the former gave businesses time to adjust their plans, the latter caught us all off guard. Both, however, require businesses to change course quickly and pivot strategically like never before. Learn from the experts on how to make quick-paced and impactful adjustments to your marketing plans.
Agenda:
- Keynote on the impact and importance of iOS 14 and what businesses/publishers should keep in mind as they make adjustments in preparation.
- Virtual fireside chat to talk with an agency partner on how they guided clients to make changes to their marketing strategies/tactics/budgets during this time.
- Insightful breakout sessions with the speakers and attendees to dive deeper into strategies for coping with rapid changes as well as swap best practices learned during these unprecedented times.
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