Webinar: Tech Trends: Major Changes to “Business as Usual”
GroundTruth will host a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the most disruptive this year. While the former gave businesses time to adjust their plans, the latter caught us all off guard. Both, however, require businesses to change course quickly and pivot strategically like never before. Learn from the experts on how to make quick-paced and impactful adjustments to your marketing plans.
Keynote on the impact and importance of iOS 14 and what businesses/publishers should keep in mind as they make adjustments in preparation.
Virtual fireside chat to talk with an agency partner on how they guided clients to make changes to their marketing strategies/tactics/budgets during this time.
Insightful breakout sessions with the speakers and attendees to dive deeper into strategies for coping with rapid changes as well as swap best practices learned during these unprecedented times.
Date: Thursday, October 15, 2020
Time: 2-3:30pm EST
SVP of Revenue, WeatherBug (A GroundTruth Owned Company)
Mike joined the WeatherBug team in 2018 as SVP of Revenue to manage the business side of the media property, which connects 14 million consumers each month to the most accurate and innovative weather data, keeping folks safe and informed. His team’s purview covers direct sales, programmatic partnerships, business development, growth marketing, ad operations and more. Prior to joining WeatherBug, Mike was the Global Director of App Advertising at AOL/Verizon/Oath and managed mobile programmatic demand and Verizon mobile app distribution partnerships, after starting the app install business at AOL in 2013. He received a Master’s degree in Applied Economics from the Johns Hopkins University, and just moved to Baltimore with his wife Jessica and dogs Mop and Flop.
Fireside Chat Speakers:
Sales Director, GroundTruth
Erik is a Platform Sales Director who has built a strong focus in fostering long term partnerships within the CPG vertical. Building on his background in Programmatic, Native and Publishing, he will share insights on how CPG companies are reaching their customers.
Founding Partner, Vici Media
Vici Media (how do you say that? Veee-cheeee!) is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. Winner of the 2019 Deloitte Technology’s Fast 500, two-time winner of the Philadelphia Business Journals Best Places to Work, Megan Malone is a Founding Partner with Vici and leads our Operations division. Megan has both a media and digital marketing background working for the Philadelphia Eagles, Beasley Broadcast Group, and Cox Media Group.