Winning in 2021: How Agencies are Designing their Game Plans

Winning in 2021: How Agencies are Designing their Game Plans

Date: December 8, 2020

2020 is finally almost over and agencies are looking ahead in 2021. What have they heard in the market that may help you in your 2021 planning? What are some of the media they see taking off and/or plateauing in 2020, and how do they expect clients to react to the shift? These are just some of the questions that we plan to cover in a conversation with two agencies, hosted by our own Ad Strategists, MaryClaire Hitson, and Nick Jones.

Agenda:

• Learn about how agencies think about tackling 2021
• What they have learned in 2020, what challenges do they anticipate, and how they would approach 2021

Featured Speakers:

James McCoolHead of Sales, Rain Local – Mobile Marketing for Banks and Credit Unions

James leads the sales team at RAIN, a full-service mobile agency for banks and credit unions. Focusing primarily on community and regional institutions, he specializes in connecting his FSI clients with current and existing customers via in-app marketing solutions.

Amanda Schwegmann – JordanDigital Director, Sides and Associates

SIDES & Associates is a Louisiana-based full-service communications, strategic planning, public relations, marketing and project management agency. For over 44+ years, Sides & Associates works for local, statewide and national businesses, nonprofit associations and governmental organizations on a wide array of projects, from brand development; communications consulting; marketing and advertising; research; strategic planning; to targeted and public outreach.

MaryClaire HitsonSenior Account Executive

Team and has over seven years of digital advertising experience in buying and planning for digital, TV, and radio for clients in verticals such as QSR, retail, CPG, real estate and automotive. Leveraging this knowledge and background, she advises and educates her clients on how to strategically incorporate location-based marketing as an ad stack to compliment additional advertising strategies in order to achieve overall business goals.

Nick JonesSr. Account Executive

Nick Jones is an Ad Strategist with GroundTruth. He has advised clients spanning across multiple industries to leverage location marketing. Nick helps his agency clients by crafting precise location and audience targeting strategies, unlocking the full potential of the mobile channel in the marketing mix.