We're GDPR Ready.
What is GDPR?
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU).
GDPR came into force on 25th May 2018.
The trust our clients and partners have in GroundTruth is absolutely fundamental to our core values, and indeed our business. GroundTruth uses consent as its basis for processing personal information and has implemented engineering solutions to help manage our compliance efforts in connection with the data running through our platform.
GroundTruth is an active member of the IAB Tech Lab GDPR working group, the IAB Tech Lab GDPR mobile sub group, and the IAB UK board. These groups worked with the industry to define the technical specifications for consent management platforms operating under the framework, and how the consent string is transported to parties via open real-time bidding spec. If you would like to know more, click here.
GroundTruth has always viewed compliance as a fundamental of our business, and has long been committed to complying with all legal and self-regulatory requirements applicable to our business practices. In some cases we have obtained review from independent third party organisations to verify the same.