Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Behavioral Targeting
What is Behavioral Targeting? Behavioral targeting is a method of advertising that targets consumers based on their online and offline…
Beacon Technology
What is Beacon Technology? Beacons are small physical devices, which broadcast a radio signal that can be detected by smartphones.…
Audience Targeting
What is Audience Targeting? Audience Targeting is a way for marketers to reach likely consumers with precision and scale based…
Ad Server
What is an ad server? An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization…
Ad Tag
What is an ad tag? An ad tag is a code snippet that has to be inserted within the HTML…