What is Click2Cart?
Click2Cart allows consumers to quickly add products to their cart. GroundTruth works with different measurement partners to verify that shoppers who are served GroundTruth media convert and add those features to their carts. Shoppers have the option to add items directly to cart from a creative unit, simplifying their shopping experience.
GroundTruth can accommodate Click2Cart shopping and messaging within banner ads, as well as integrate with large platforms like Target, Walmart, and Amazon.