With the 2018 summer travel season coming to a close, many sources, including the TSA, are calling this year the busiest travel season yet. To understand how people spent the sunny days between Memorial Day and Labor Day, and exactly what has changed since 2017, GroundTruth turned to location data. Foot Traffic analysis revealed where people were going, how they got there, where they stayed, and what they did to enjoy the warm weather and get out of town.
2018 Summer Travel Industry Key Trends:
- While the entire travel industry saw a boost this year, no mode of transportation is riding this wave more effectively than air travel, which saw a 3.3% increase in YoY transportation foot traffic share.
- Hotel brands saw their share of foot traffic decline by 1% from last summer with economy brands losing share at the highest rates.
- Summer Holidays resulted in foot traffic spikes at beaches and amusement parks across the nation. Read the report to find out which parks levered timely discounts and promotions to maximize their foot traffic.
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