2018 Summer Travel
Foot Traffic Snapshot
- While the entire travel industry saw a boost this year, no mode of transportation is riding this wave more effectively than air travel, which saw a 3.3% increase in YoY transportation foot traffic share.
- Hotel brands saw their share of foot traffic decline by 1% from last summer with economy brands losing share at the highest rates.
- Summer Holidays resulted in foot traffic spikes at beaches and amusement parks across the nation. Read the report to find out which parks levered timely discounts and promotions to maximize their foot traffic.
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