The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers, promotions and events to generate traffic. To better understand the seasonal differences in consumer behavior, we dive into Technomic’s Transaction Insights, which is enhanced by GroundTruth, using its 3 million mapped business locations nationwide and 75 million mobile devices. By looking at each individual season, we uncover why certain restaurant segments lead, which operators within each segment are gaining majority share and how to use these tools to procure restaurant visits at different times of the year.