A Year in Review:
Measuring Restaurant Performance by Season
The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers, promotions and events to generate traffic. To better understand the seasonal differences in consumer behavior, we dive into Technomic’s Transaction Insights, which is enhanced by GroundTruth, using its 3 million mapped business locations nationwide and 75 million mobile devices. By looking at each individual season, we uncover why certain restaurant segments lead, which operators within each segment are gaining majority share and how to use these tools to procure restaurant visits at different times of the year.
Fill out the form below to access the report.
By submitting the form below you agree that GroundTruth may collect and use my device, browsing information and the information provided by me through this website, and may share such information with carefully selected service providers, in order to contact me and to provide me with additional relevant information regarding the company, its products and services for its sales and marketing purposes.