Blog
11-6-2018
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss […]
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4-17-2018
Top Performance Marketing Tips to Help Retailers Accelerate Sales
GroundTruth’s VP and Head of Retail & Restaurant, Alicia DiStefano, recently spoke with Footwear News about the value of brick-and-mortar […]
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2-22-2018
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only […]
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