CPG & Shopper Marketing Playbook
Reaching the right shopper requires a balance of impactful messaging, intentional timing, and intriguing creative.
As the leading location-based marketing and advertising company, our platforms are built to do just that – drive marketing performance through the power of location intent. GroundTruth has spent over a decade building a mapping platform with an emphasis on data quality that allows us to precisely understand location intent, complemented with predictive targeting tools and proprietary buying methods centered around yielding results for our clients.
This playbook serves as a guide for CPG and Shopper Marketing teams who are implementing tactical strategies powered by location-based targeting, activation, and insights. Understanding shopper trends and visitation patterns can help brands surface unknown audiences while better understanding and connecting with current customers.