How to Leverage Location to Help Your Customers Say "I Do!" This Engagement Season
It seems that every day, social feeds are filled with newly engaged couples. But where does the road to that picture start? Second to the love story, engagements begin with research and shopping for the perfect ring. GroundTruth took a deep dive into when and where engagement ring shopping starts to help uncover the timeline that brands have to play matchmaker between the person popping the question and the perfect ring. While the majority of engagements tend to happen throughout the winter months, our data shows that engagement ring shopping starts months ahead.
Key learnings include:
- Key audiences and timelines to consider when planning campaigns tied to engagement season, i.e. reach Jewelry Shoppers ahead of peak shopping time frames to influence and drive them to your store(s)
- Recommended campaign tactics on how to leverage location data to more effectively reach shoppers throughout their engagement ring research and shopping phase
We’re excited to share that the report is available for download via the link below.
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