Industry Shortcuts:
Foot Traffic Trends - Beyond the Grocery Aisle

The role of brick-and-mortar retail in the grocery buying process is more important than ever. Despite shifts in spending toward online, people are not ready to give up shopping for food in person—causing many unexpected retailers to add ‘grocery’ to their portfolio. Furthermore, as consumer health views change and people opt to eat at home, restaurants are beginning to see grocery stores as serious competition. If you’re a marketer, don’t let these industry complexities scare you. Our foot traffic data can help you understand what people do in the real world, so you can make more strategic business decisions for your brand.

Topics we’ll cover include:

•  Loyalty and overlap within the grocery category
• Share of food options by income levels
• Audience insights by type of grocery shopper