Foot Traffic Trends - Navigating Consumer Behavior in Travel
Today’s consumers don’t want things—they want experiences. From festivals to beach getaways to road trips, consumers crave intangible excitement and as a result, the travel industry is booming. With this growth comes innovation, opportunity, and competition. As the travel ecosystem expands, it’s also becoming much more connected through mobile technology. It is now critical for travel brands to understand and anticipate the needs and differences among their consumers to create holistic, personalized experiences that are remarkable enough to share.
Topics we’ll cover include:
- Brand partnership opportunities
- Likelihood of travelers to upgrade lodging
- Audience insights by type of traveler
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