POLITICAL
How GroundTruth owned Georgia’s largest stage to secure a primary win
Curated MLB Connected TV (CTV) streaming captures statewide voter attention to deliver a primary victory for a Georgia candidate.
+
0
M
Total Impressions
0
%
Video Completion Rate
0
%
In-State Precision
OVERVIEW
A prominent Georgia candidate in a high-stakes race partnered with GroundTruth to turn live sports viewers into voter awareness and action. By owning the state’s biggest streaming moments, the campaign reached key voters to secure a primary victory.
THE CHALLENGE
In a crowded election season, capturing voter attention and building memorable awareness is a major obstacle. The campaign needed a unique media strategy delivering immediate, statewide scale while remaining agile enough to optimize budgets around shifting polling data and game schedules.
GROUNDTRUTH’S SOLUTION
Delivering guaranteed live sports CTV supply
The flight deployed a smart supply strategy exclusively on MLB Network during popular Georgia baseball games. This approach captured high-visibility statewide moments to reach key voters and support the win. This milestone expanded on a trusted strategy utilizing AI-driven Predictive Audiences to model voter behavior and scale reach.
THE RESULTS
GroundTruth’s smart supply strategy powered the primary nomination win
By turning Georgia's biggest live sports moments into a hyper-targeted political engine, GroundTruth successfully drove maximum statewide awareness to secure the candidate's victory.
+
M
Total
Impressions
0
%
Video
Completion Rate
0
%
In-State
Precision
