Prior to the year that no one could have predicted, about 38% of Americans planned to set a New Year’s resolutions in 2020, trending similarly to the 2019 figure (36%). 1 in 5 Americans who planned to make a resolution set their sights high, planning to set multiple resolutions for 2020.
After a year full of unforeseeable challenges, 2021 ushers in the promise of a fresh start for brands, marketers, and consumers alike. Throughout this year, businesses have pivoted their strategies and consumers have adopted new habits accordingly. Top resolutions traditionally trend toward health and financial wellness, but how will the “new normal” impact the way consumers work toward their goals? This guide will cover:
- How visitation to physical locations has evolved
- Changes in consumer behavior
- Recommendations for key verticals that we expect will see an increase in activity next year
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