Q1 2018 Restaurant
Foot Traffic Snapshot
From Q4 2017 through Q1 2018, GroundTruth observed visits to 100 top Restaurant brands spanning across the QSR, Coffee, Casual Dining, Fast Casual, Pizza, Fine Dining and Bakery sub-categories. This report exemplifies how location intelligence can predict marketing trends, inform strategic business decisions and provide insights into brand strengths and opportunities.
Key learnings include:
- Q1 foot traffic to the overall Restaurant category was up from Q4 2017, with QSR and Coffee chains leading the charge.
- It’s a close race for top market share within the QSR and Coffee categories, with one brand in particular climbing its way to the top. Can you guess who?
- Buzz-worthy promotions like green doughnuts on St. Patrick’s Day and Unicorn Frappuccinos had a positive impact on in-store foot traffic.
- Dayparting was a useful strategy for increasing foot traffic this quarter, but certain brands did it better than others.
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