From Q4 2017 through Q1 2018, GroundTruth observed visits to 100 top Restaurant brands spanning across the QSR, Coffee, Casual Dining, Fast Casual, Pizza, Fine Dining and Bakery sub-categories. This report exemplifies how location intelligence can predict marketing trends, inform strategic business decisions and provide insights into brand strengths and opportunities.
Key learnings include:
- Q1 foot traffic to the overall Restaurant category was up from Q4 2017, with QSR and Coffee chains leading the charge.
- It’s a close race for top market share within the QSR and Coffee categories, with one brand in particular climbing its way to the top. Can you guess who?
- Buzz-worthy promotions like green doughnuts on St. Patrick’s Day and Unicorn Frappuccinos had a positive impact on in-store foot traffic.
- Dayparting was a useful strategy for increasing foot traffic this quarter, but certain brands did it better than others.
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