The Lean: Auto Insights Brief
Although the auto industry has had to navigate through chip supply issues and COVID-19 this past year, there are still several reasons for optimism. Low inventory levels, for example, have accelerated new and used car margins, which are driving a modest level of sales growth. The limited availability of new car inventory is also causing consumers to be more efficient in how they shop for their next car. This could actually help evolve and improve the in-store experience in several ways leading to a more efficient sales process for dealerships.
In GroundTruth’s latest Lean Auto Insights Brief, we analyze foot traffic trends across key car buying demographics, compare the auto brands that have been thriving with the ones that struggled this last year. We also dig into the visitation trends before and after consumers buy a new/ used car.
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About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.
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