The Lean: Retail Brief

Eventually, consumers will do what they do best – buy! It’s just the natural order of things. But as the economy continues to pick up steam, the big question for retailers is not “if” they will buy again but rather “when” and “how” will consumers spend given the behavioral changes triggered by the pandemic. In our latest Retail Lean Brief, we uncover the current landscape of retail foot traffic and explore new trends that have been impacting the industry.

Report highlights include:

• Stimulus checks help jumpstart retail foot traffic, causing a major spike at the end of March.
• Certain retail categories, such as clothing and sporting good stores, outpace others as consumers continue to embrace outdoor activities and spruce up their wardrobe after a year of sweat pants and backyard gatherings.
• Malls make a comeback especially those with more entertainment options for shoppers.
• Pandemic behaviors continue to take hold creating an even greater need for convenience. As a result, retail brands that were able to provide a seamless shopping experience grew their share of foot traffic at a strong clip this past quarter.

About the Lean:

Between professional careers and personal lives, we understand that there is very little time left to read drawn-out whitepapers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales.

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