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Sr. Manager, Marketing Insights
Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world. The impact has resulted in shifts to the way consumers shop and engage with brands, at least temporarily. The need for fast, accurate, and responsible insights is more important now than ever before.
GroundTruth’s data provides unique and valuable insights into these changes, particularly foot traffic to businesses. As a trusted source for you to obtain quality and reliable data, we will be updating this page weekly so you can always have the latest information on consumer trends.
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This data is derived from the 30 billion global visits GroundTruth observes on its platform. We use indexed foot traffic to demonstrate the relative increase or decrease in visits to different places of interest. The weekly and daily charts depict foot traffic indexed against average weekly/daily visits starting from December 30th 2019.
How You Can Get This Data
If you are interested in seeing more GroundTruth data, such as a custom analysis for a category not listed above or your individual business, please reach out to us directly at firstname.lastname@example.org or fill out the form below.