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Blog

11-28-2018

Meet the #GTeam: An Interview with EMEA HR Manager, Dominata Osei

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

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Blog

11-13-2018

Build Up Your Home Improvement Marketing Strategy With Location Targeting

The home improvement business is booming. According to reports, home improvement products experienced an annual growth of 5.2% from 2012 […]

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Blog

11-6-2018

One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush

GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down with Nordstrom’s Director of Marketing Analytics, Jake Bradbury, to discuss […]

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Blog

11-1-2018

Advertising’s Unconscious Bias: Marketing to the Over-50s

 “The over 50s have all the money.” A stark and direct point but a fact, nevertheless, that appears to have […]

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Blog

10-30-2018

Reach Pharmacy Retail Shoppers With Location Targeting

From prescriptions to over-the-counter medications, personal hygiene products, and household goods, consumers are spending more at pharmacies these days than […]

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Infographic

10-25-2018

What Do the Reputation and Warped Tour Have in Common? Location Data Reveals the Answer

Many of our favorite musicians hit the road this summer and fall with major concert tours and it got us […]

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Blog

10-24-2018

Changing MARTECH: Driving Inclusivity and Diversity

On Thursday 27th September, we held the second event for GroundTruth’s “Changing Martech”, our initiative to help create a more […]

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Blog

10-18-2018

Meet the #GTeam: An Interview with Campaign Manager, Scot Brown

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

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Blog

10-9-2018

How GroundTruth Is Helping State Lotteries Increase Their Winnings

Jackpot winners don’t have to be the only ones getting a windfall from state lotteries. GroundTruth’s location platform can help […]

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Blog

10-2-2018

Why eLearning is a Must for Today’s Digital Marketer

It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way […]

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Blog

9-20-2018

Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

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Infographic

9-18-2018

The Great Debate: Sonoma or Napa County?

While Sonoma County has lived in the shadow of Napa County’s trendy wineries and restaurants for years, it’s gained popularity […]

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