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Blog

10-12-2018

Hotel Foot Traffic Declined This Summer. Is Airbnb to Blame?

The 2018 summer travel season is officially over, and it was one of the busiest yet. The Transportation Security Administration […]

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Blog

10-9-2018

How GroundTruth Is Helping State Lotteries Increase Their Winnings

Jackpot winners don’t have to be the only ones getting a windfall from state lotteries. GroundTruth’s location platform can help […]

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Blog

10-2-2018

Why eLearning is a Must for Today’s Digital Marketer

It’s only been about ten years since businesses started investing in eLearning, but the industry is well on its way […]

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Blog

9-20-2018

Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

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Infographic

9-18-2018

The Great Debate: Sonoma or Napa County?

While Sonoma County has lived in the shadow of Napa County’s trendy wineries and restaurants for years, it’s gained popularity […]

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Report

9-17-2018

2018 Summer Travel Foot Traffic Snapshot

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Report

9-13-2018

The Value of a Visit

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]

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Blog

Lifting the Hood on Location Marketing

By now we’ve all heard of location marketing and the benefits of being able to deliver a message to a […]

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Blog

9-12-2018

How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit

In location marketing, we take a user’s location data—where someone goes throughout their day—and use mobile ads to influence what […]

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Blog

9-7-2018

3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights

As a publisher of an app, you probably already know that location data can help you serve more contextually relevant […]

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Blog

The Industry Body Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

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Blog

9-6-2018

The Consultancy Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

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