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Blog

9-20-2018

Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles

In this new blog series, “Meet the #GTeam,” we’ll be showcasing some of our talented new team members and giving […]

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Infographic

9-18-2018

The Great Debate: Sonoma or Napa County?

While Sonoma County has lived in the shadow of Napa County’s trendy wineries and restaurants for years, it’s gained popularity […]

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Report

9-17-2018

2018 Summer Travel Foot Traffic Snapshot

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Report

9-13-2018

The Value of a Visit

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]

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Blog

Lifting the Hood on Location Marketing

By now we’ve all heard of location marketing and the benefits of being able to deliver a message to a […]

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Blog

9-12-2018

How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit

In location marketing, we take a user’s location data—where someone goes throughout their day—and use mobile ads to influence what […]

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Blog

9-7-2018

3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights

As a publisher of an app, you probably already know that location data can help you serve more contextually relevant […]

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Blog

The Industry Body Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

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Blog

9-6-2018

The Consultancy Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

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Blog

9-4-2018

Leading the Industry in Location: GroundTruth Takes on Advertising Week NY

This year’s Advertising Week New York is sure to be another important event for the industry. Thousands of professionals will […]

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Blog

A Viewpoint on Location Marketing from an Agency Head of Behavioural Science

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

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Blog

8-30-2018

Meet the #GTeam: An Interview with Ad Ops Manager, Ryan Sheirich

In this new blog series, we’ll spotlight some of the new faces around our offices, highlighting trailblazers who bring a […]

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