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Blog

7-17-2018

5 Location Targeting Strategies to Boost Your Retail Fashion Sales

The number of retail stores in the U.S. might be on the decline — but that doesn’t mean the fashion […]

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Blog

7-9-2018

The Importance of Pop-Ups and the Offline Customer Experience

What Marvin Gaye Knew It was more than 50 years ago that Marvin Gaye crooned “ain’t nothing like the real […]

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Blog

7-2-2018

Putting Uganda On The Map: GroundTruth and the Humanitarian OpenStreetMap Team Use Location Technology for Good

Last month, GroundTruth hosted its second annual mapathon to support The Humanitarian OpenStreetMap Team (HOT). Once in a while, an […]

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Blog

6-28-2018

The Power of Convenience: How Physical Stores and Retail Foot Traffic Trends are Shaping CPG

When consumers run out of milk, hand soap, or paper towels, where do they go? Would it surprise you to […]

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Infographic

6-26-2018

Cannes Lions 2018: Top Sessions and Soirées at Advertising’s Biggest Festival

The Cannes Lions International Festival of Creativity continues to evolve each year. While some companies will make predictions in the […]

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Blog

6-13-2018

Heading to Cannes? Here’s What You Can Expect

This year’s Cannes Lions Festival is sure to be buzzing with lots of energy—thanks in part to the sunny weather […]

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Blog

5-31-2018

Why We Expanded to Canada to Support Our Employees

A few weeks ago, a Bloomberg article caught my eye. The story profiled Vikram Rangnekar, a former Senior Software Engineer […]

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Infographic

5-29-2018

What People Say Vs. What They Actually Do

Can you remember what stores you visited last Tuesday? Or what restaurants you frequented in the last month? Marketers currently […]

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Blog

5-23-2018

Celebrities Are Used to Having Fans, but What Happens When a Celebrity Becomes Your Brand’s Fan?

Nothing says summer like riding with the convertible top down and blasting some tunes on the radio. Restaurants can get […]

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Blog

5-18-2018

Why We Redefined Our Values To Represent the Next Phase of GroundTruth

Values define standards, behaviors, and beliefs.  Over time values evolve as people learn, grow, and develop.  This is no different […]

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Report

5-17-2018

Q1 2018 CPG Foot Traffic Snapshot

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Report

5-15-2018

How Targeted Mobile Intelligence Creates High Impact Campaigns

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