Showing ( 12 of 85 ):

  • all

Blog

8-16-2018

Attract New Grocery Customers With These 3 Location Targeting Tips

Grocery trends move about as fast as burger patties and hot dogs on a holiday weekend — but if there’s […]

READ

Blog

8-14-2018

A Nonprofits Viewpoint on Location Marketing

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

READ

Blog

8-7-2018

Can You Guess Which Retailer Is Cashing in on Discount Shoppers?

Conventional wisdom held that department stores should never undercut themselves with their own discount brands, but conventional wisdom is for […]

READ

Blog

A Viewpoint on Location Marketing from a Top Executive at Virgin Holidays

GroundTruth recently undertook a quantitative research study into opinions on location-based advertising amongst digital professionals in the UK, which revealed […]

READ

Blog

8-2-2018

How to Increase Big Box Sales Using Geo-Location Targeting

It’s an interesting time to be a big box store. On the one hand, physical stores are closing; a record-breaking […]

READ

Guide

8-1-2018

How to Increase Visits to Your Store This Holiday Season

READ

Report

7-30-2018

Q2 2018 Retail Foot Traffic Snapshot

READ

Blog

7-26-2018

Changing MARTECH: An Initiative to Help Drive Diversity in Our Industry

On Thursday 12th July, we held the inaugural event for GroundTruth’s “Changing Martech”, an initiative that brings voices together to […]

READ

Blog

7-24-2018

5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues

Worried that your local business can’t compete with the behemoth next door? Fear no more. Our mobile advertising platform, GroundTruth […]

READ

Blog

7-17-2018

5 Location Targeting Strategies to Boost Your Retail Fashion Sales

The number of retail stores in the U.S. might be on the decline — but that doesn’t mean the fashion […]

READ

Blog

7-9-2018

The Importance of Pop-Ups and the Offline Customer Experience

What Marvin Gaye Knew It was more than 50 years ago that Marvin Gaye crooned “ain’t nothing like the real […]

READ

Blog

7-2-2018

Putting Uganda On The Map: GroundTruth and the Humanitarian OpenStreetMap Team Use Location Technology for Good

Last month, GroundTruth hosted its second annual mapathon to support The Humanitarian OpenStreetMap Team (HOT). Once in a while, an […]

READ