Due to the societal disruption the COVID-19 pandemic has caused, people have been forced to change the way they interact with the physical world. The impact has resulted in shifts to the way consumers shop and engage with brands, at least temporarily. The need for fast, accurate, and responsible insights is more important now than ever before.
2020 State of the Market: Industry & Consumer Trends
This annual report overviews the current state of digital & mobile advertising, along with key consumer trends in the market, and how location advertising can solve for these trends. It’s a great learning tool for anyone that is new to mobile or location, or is just interested in a high-level overview of the current state of the industry.
Store Visits vs Ad Engagements: Which is Best for Sales Lift?
One of the biggest challenges facing digital marketers today is determining the effectiveness of their ads. Brands are eager to generate positive outcomes, and so they approach their campaigns with a sharp focus and keen eye. This comes part and parcel with campaign analysis — the more in-depth, the better.
Our recent 2019 State of the market: Industry trends report shows that more than 225 million American consumers, and 94% of all Millennials, now own a smartphone. Given the importance of mobile devices in consumers’ lives, it’s no wonder marketers consider mobile advertising so vital to their marketing strategies.