This annual report overviews the current state of digital & mobile advertising, along with key consumer trends in the market, and how location advertising can solve for these trends. It’s a great learning tool for anyone that is new to mobile or location, or is just interested in a high-level overview of the current state of the industry.

One of the biggest challenges facing digital marketers today is determining the effectiveness of their ads. Brands are eager to generate positive outcomes, and so they approach their campaigns with a sharp focus and keen eye. This comes part and parcel with campaign analysis — the more in-depth, the better.

Our recent 2019 State of the market: Industry trends report shows that more than 225 million American consumers, and 94% of all Millennials, now own a smartphone. Given the importance of mobile devices in consumers’ lives, it’s no wonder marketers consider mobile advertising so vital to their marketing strategies.