WEBINAR RECAP
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.
BLOG
Five Consumer Trends to Watch in 2022
The past few years have been anything but predictable — but when it comes to consumer behavior, we’re finally starting to see some stabilization. As a result, we have a good handle on the consumer behavior trends we’re likely to see this year.
REPORT
The Lean: CTV/OTT Insights Brief 2022
In our first CTV Lean Report, we unpack the fundamental building blocks that make up CTV/OTT advertising and some insight into the trends that will be driving business performance for brands in 2022.
CASE STUDY
The Florida Keys
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
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