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Blog

1-8-2020

Six Consumer Trends to Watch in 2020

It’s been another exciting twelve months in tech as consumer behaviors — along with retailer strategies — continue to evolve. […]

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Blog

Five Consumer Trends to Watch in 2019

Each new year brings a new mix of consumer behavior, media preferences, and tech trends, so it’s no wonder marketers […]

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Blog

12-16-2019

Women@GroundTruth: Taking Your Seat at the Table

Since its launch in 2018, Women@GroundTruth — GroundTruth’s employee resource group for women — has been focused on empowering women […]

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Blog

12-10-2019

Geotargeting 101: What is Geotargeting Advertising?

Within the next year, it’s predicted there will be at least 4.8 billion mobile phone users around the globe. As […]

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Blog

11-13-2019

Driving Visits: A Step-by-Step Strategy

Whether you’re running a quick service restaurant, real estate business, bank, or some other kind of retail outlet, getting people […]

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Guide

11-5-2019

2020 Super Bowl Strategy Guide

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Blog

10-23-2019

GroundBreakers of Brick-and-Mortar: Reinventing the Drive-Thru at McDonald’s

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Blog

10-9-2019

Brick-and-Mortar Marketing: How to Drive Traffic to Your Store

If you own a brick-and-mortar retail business, one of your key concerns is how to attract customers to your store. […]

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Guide

10-2-2019

2020 New Year Strategy Guide

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Blog

9-25-2019

How Financial Services Brands Can Leverage GroundTruth’s Ads Manager Platform

When you look at bank branch trends, you might think that bank branches aren’t relevant any more in a digital […]

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Blog

9-18-2019

Location-Based Marketing 101

With the rise of mobile device usage, location has become one of the biggest factors in marketing. But not everyone […]

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Blog

9-11-2019

7 Creative Best Practices for Better Mobile Ads

It’s undeniable: Your brand stands to gain a tremendous amount of exposure by investing in mobile ads. The proof is […]

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