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A bit about us
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for two years in a row (2021 & 2022). Learn more about the perks of joining our team here.

Senior Product Manager, DSP
 
New York, NY or Mountain View, CA or Remote (US) | Product 
 
A bit about you

GroundTruth is looking for a Senior Product Manager with previous experience in building Targeting and Performance products, working with data science, growing revenue, and contributing to the company’s overall financial goals. The role will be responsible for building and executing roadmap initiatives, and success of our Targeting Performance product suite. The candidate will work closely with Engineering, Business Development, Sales and Account Management to expand our Targeting Performance suite across our omni channel platform (Mobile, CTV, Desktop and OOH). 

You will

  • Define and develop new features for our Targeting Performance products to enable marketers reach their KPIs
  • Work closely with the engineering, business development and supply teams to shape our Targeting and Performance suite
  • Collaborate with our product marketing team and drive the go-to-market strategy for new product features and partnerships
  • Partner with our strategy team to execute against revenue plan
  • Engage with partners and clients to identify and define new capabilities and performance products within the Targeting suite

You are

  • A product manager with 3-5 years of experience (preferably in Ad-Tech)
  • A critical thinker, problem solver, and analytical
  • Experienced in collaborating across teams (engineering, sales, marketing, client services, business development) to ensure successful product roll outs.
  • A product manager with an eye for design and experience working UI/UX designers
  • Knowledgeable with the ad-tech eco system including ad serving, 3rd partners, RTB, DSP and SSP
  • Experience in big data, location, programmatic and ad tech

Nice to Have

  • Location data experience
  • A degree in engineering, business management, economy or statistics
  • Experience in big data, location, programmatic and ad tech

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

  • Unlimited Paid Time Off
  • In Office Daily Catered Lunch
  • Fully stocked snacks/beverages
  • 401(k) employer match
  • Health coverage including medical, dental, vision and option for HSA or FSA
  • Generous parental leave
  • Company-wide DEIB Committee
  • Inclusion Academy Seminars
  • Wellness/Gym Reimbursement
  • Pet Expense Reimbursement
  • Company-wide Volunteer Day
  • Education reimbursement program
  • Cell phone reimbursement
  • Equity Analysis to ensure fair pay

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at careers-gt@groundtruth.com.