A bit about us

GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand's advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies.

Learn more at GroundTruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work for three years in a row (2021, 2022 & 2023). Learn more about the perks of joining our team here.

Senior Payroll Specialist or Payroll Manager 

New York, NY (hybrid in-office and remote) | People Operations 

A bit about you 

You have impeccable attention to detail, strong problem-solving skills, and a knack for process improvement. You are an expert at ADP Workforce Now and have experience supporting an employee population dispersed across many states. You consistently meet assigned due dates, even those with quick turnaround times. This role reports to the Associate Director, People Operations. 

You will: 

  • Fully own the payroll function, including payroll processing, reporting, compliance, optimization, and employee support.
  • Process timely end-to-end semi-monthly payroll for 240+ US employees located in 30+ states.
  • Support payroll administration for 10+ Canada employees by sharing data changes with our Canadian payroll vendor.
  • Maintain a clear and accurate record of changes for each pay cycle, enter data in batches, check for errors in pre-payroll reports, and correct errors prior to submitting to the secondary approver. Ensure appropriate documentation and backup is in place for each pay cycle.
  • Generate post-payroll reports for the US and Canada and send to Accounting no later than each check date.
  • Complete month-end, quarter-end, and year-end reports and reconciliations as needed.
  • Develop and enforce payroll policies and procedures to ensure proper internal controls and efficient processes.
  • Create and maintain process documentation for all payroll-related processes.
  • Respond to all employee and stakeholder inquiries within 48 hours in line with GroundTruth’s internal service level agreement. Resolve all inquiries, working with ADP and internal stakeholders for resolution where necessary. Ensure the highest standard of payroll services and partnership.
  • Ensure full compliance with federal, state, local, and legal reporting requirements for payroll and advise leadership when action is needed.
  • Research and resolve any tax authority inquiries to ensure that all regulatory requirements are monitored and are being met.
  • Manage and support payroll audits from other agencies.

Process workers’ compensation and unemployment claims. 

  • Maintain employee records in our HRIS by updating working status, tax withholdings and exemptions, garnishments, insurance coverage, benefit deductions, and dependents.
  • Calculate and process salary increases, retroactive payments, and termination payments.
  • Fund 401k plans after each payroll; review and reconcile 401K contributions, deferrals, and loan repayments.
  • Report on records and accruals for paid time off and leaves of absence.
  • Provide technical support and advice regarding the company’s current payroll systems; ensure proper maintenance and availability of the systems.
  • Prepare reports for CFO, department managers, and others as needed.
  • Provide administrative and/or consultative support to Accounting, HR, and other departments.
  • Other duties as necessary: Responsible for processing amendments for W2 and setting up new states as payroll operating states.

You are: 

  • Detail-oriented–the little things matter.
  • Organized and have demonstrated ability to prioritize and deliver timely work.
  • A team player and not afraid to roll up your sleeves and help when needed.
  • Self-sufficient and not afraid to take the lead and manage tasks independently.
  • Coachable and open to feedback.
  • Respectful–we treat each other with respect and assume the best of one another.
  • Not afraid to have fun!

You have: 

  • 5+ years of experience processing multi-state payroll. 
  • Have experience supporting an employee population dispersed across many states, including the New York tri-state area and California.
  • Extensive working knowledge of ADP Workforce Now and ability to troubleshoot when needed. 
  • Extensive understanding of payroll processes, procedures, and best practices.
  • Extensive knowledge of federal, state, and local employment law and payroll tax regulations. 
  • Impeccable attention to detail with an aptitude for numbers, calculations, and data entry.
  • Strong prioritization skills and the ability to carry out multiple projects with tight deadlines. 
  • Excellent communication and interpersonal skills. 
  • Excellent ability to actively partner and collaborate with both team members and key stakeholders.
  • Ability to maintain strict confidentiality and exercise sound judgment in what information is shared and with whom. 

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

  • Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
  • Flexible vacation
  • Daily lunch credit when working in-office
  • Fully stocked snacks and beverages
  • 401(k) employer match
  • Fully-paid medical premiums for employees
  • Generous parental leave
  • Active DEIB Committee with regular initiatives
  • Inclusion Academy seminars
  • Wellness and gym reimbursement
  • Family and pet expense reimbursement
  • Education and coaching reimbursement program
  • Option for mobile phone reimbursement or separate company phone
  • Equity analysis to ensure fair pay
The base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors.  Our compensation package also includes a comprehensive benefits platform offering and a company bonus. The salary range for this position is listed below.
Salary Range
$100,000$120,000 USD

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at careers-gt@groundtruth.com.