Sr. Account Executive, CPG Managed Sales
GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combines their Blueprint’s contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30 Billion visits annually.
This sales role will be responsible for prospecting and developing new client accounts with a focus on suppliers working with Walmart & Sam’s Club CPG companies in Northwest Arkansas. It will also include maintaining and building existing sales relationships with current clients assigned to this book of business. Embracing a team mentality is needed to work with the Account Management team to strategize, develop, and execute digital media campaigns for all assigned accounts.
- Main objective: new business sales through agencies and client directs while maintaining and growing a handful of running accounts that are part of your custom territory/book of business
- Constantly build a pipeline of leads throughout the entire sales cycle (new business focus)
- Communicate GroundTruth capabilities, differentiators and the entire product suite effectively to clients through various means (email, phone, in-person, conferences, networking event, etc.)
- Hold at least 5-10 meetings a week with clients – accurately log meeting activity and relevant details via Salesforce
- Meet or achieve sales quotas on a monthly/quarterly basis according to sales plan set by VP
- Meet all deadlines set by leadership to ensure proper information is effectively shared
- Be a team player – contribute during team meetings, share market/product knowledge with larger team and step up to help team members when in need
- Respond to clients within 24hrs of email/phone call, the sooner the better
- Accurately maintain a forecast for team spreadsheets and opportunity pipeline
Additional things to note:
- Culture is key at GroundTruth – prepare to contribute and help further develop the culture of the sales team and broader company
- The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at GroundTruth
- BS, BA or equivalent education and experience
- 3+ years demonstrated success in Sales, working with the CPG, Walmart/Sam’s Club, Shopper Marketing or digital vendor community
- Passion for and deep understanding of CPG, Walmart & Sam’s Club, and Shopper Marketing community-as a whole!
- Strong communication skills (in-person/on-the-phone presentations, email and general day-to-day in the office and with clients)
- Effective time management skills and the ability to multi-task are imperative in this extremely fast-moving role
- Strong attention to detail in all aspects of the business
- Go-getter mentality – ability to find new business (hot/cold leads), maintain and grow current business and constantly curate of pipeline of potential business
- Understanding of the mobile ecosystem and the various players in the space (location-based, attribution partners, programmatic, rich media providers, etc.)
- Ability to effectively and strategically complete RFP’s for CPG clients, proactively pitch strategic ideas to best serve your client’s needs.
- Strong ability to “close” or ask for the business after each pitch
- Experience selling Shopper Marketing and/or other CPG-oriented solutions. Prior digital media sales a plus, but not required
- Solution Oriented
- Results Driven
- Growth Mindset
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