Role: Campaign Coordinator
Location: Gurgaon, India
GroundTruth is the leading global location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies make smarter marketing decisions, increase sales, and grow their businesses. Since its foundation in 2009, GroundTruth has launched several innovative products and won numerous awards, including Inc. 5000’s Fast Growing Private Companies and Deloitte’s Fast 500 Technology companies. Today, we’re proud to employ over 400 employees across three continents and serve millions of marketers across 21 countries. Learn more: www.groundtruth.com.
As a Campaign coordinator, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.
- Coordinate all activities required to launch mobile advertising campaigns – display and search, including implementing creative, securing traffic supply, and interpreting insertion orders
- Traffic mobile advertising campaigns in GT’s proprietary local ad-serving platform
- Track, measure, and analyze the performance of multiple mobile advertising campaigns simultaneously
- Troubleshoot cross-functional stake holders in case of any campaign related issues
- Management of client expectations, communication and reporting metrics
- Ensure successful fulfillment of all campaigns
- Create and maintain documentation pertinent to the AdOps team
- Reporting and month end reconciliation
- 0 to 6 Months working experience in digital ad operations or relevant fields e. advertising platform, online publisher, ad networks, digital agencies, etc.
- Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge
- Demonstracted trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc
- Excellent client servicing, organizational, and communication skills
- Excellent MS Excel skills
- Experience in creating Mobile Rich Media ads
- Should know ad troubleshooting/testing on tools like Fiddler, Charles etc
- Worked on SDK integration
How you can impress us:
- Mobile advertising experience a strong plus
- Strong interest in mobile technology
We operate in a fast paced, dynamic environment where everyone on the team is committed to the success and growth of GroundTruth. Our culture is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward hard work, support career development, offer comprehensive benefits, and foster a fun and friendly work environment.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.