Director of Programmatic
Programmatic | New York, NY
GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and more by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. GroundTruth delivers superior consumer insights by seeing more people and places than anyone else, with an unrivaled first-party database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally. Learn more: www.GroundTruth.com
The Director of Programmatic at GroundTruth oversees business development, strategy and sales across all programmatic demand, leading a team and collaborating across the organization to reach revenue and partnership objectives.
- Oversee and drive delivery against programmatic revenue objectives
- Lead relationships with key programmatic demand partners to drive strategic integrations
- Provide high level coverage for senior agency and brand contacts, in partnership with sales
- Programmatic thought leader internally at GroundTruth championing programmatic training within the company, and externally in the industry educating clients and partners on activating location programmatically
- Head up lean and effective team of business development and sales overlay managers
- Ensure product, engineering, partner managers, sales and operations are closely coordinated and enabling delivery across all integrations
- Problem solver: doesn’t wait for someone else to give the answer – takes charge of creating solutions.
- Flexible: dynamic, hard-working, and able to privot direction quickly to keep up with business demands.
- Communication: excellent communicator who is able to discuss complex offerings with audiences of different seniority and tech-savviness levels
- Technical Aptitude: eager to learn about new technologies and have in-depth knowledge of how our platform works
- Team Player: believes in GroundTruth’s vision and prides themselves on being part of an exceptional team
- 8-10 years of experience
- Led a revenue-driving programmatic team
- Have a deep understanding of the programmatic ecosystem
- Strong relationships across the industry, from DSPs to agency trading desks
- A consultative and collaborative approach – ability to educate and work effectively with cross functional teams