Account Manager
Account Management, Client Services | Bentonville, AR


GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. We believe in the power of place. Build your brand, increase sales and grow your business by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more:

Account Managers at GroundTruth are product experts and along with our Account Executives, the client is at the core of everything they do. Account Managers are expected to provide the highest level of strategic pre-sale planning (account planning/media planning) and post-sale (insights) customer support focused on driving our client’s KPIs. The role owner will provide the highest level of customer service resulting in the flawless execution of their campaigns against the critical success factors of the client. This role requires a high degree of customer focus, standards of communication, numerical analysis and multi-tasking. 

You will:

  • Support Shopper Marketing campaigns within the CPG vertical
  • Own pre- and post-sale operations support for the direct sales organization
  • Own/utilize campaign data analytics and insights (i.e. best practices, historical performance data, case studies, analytics tools and client campaign history) to:
    • Enhance account team and client knowledge, build strategic account plans, and drive a sales strategy
    • Understand the data and use that data to “tell a story” to a client through reportable insights, wrap up reports, quarterly business reviews, etc.
  • Develop and maintain excellent customer relations, acting as a point of contact for existing customers both direct and via media agencies and agency trading desks
  • Recognize upsell opportunities; lead and influence clients to invest when opportunities arise
  • Support the Account Executive throughout the sales process by being an active participant on client meetings, navigating and influencing clients’ personnel (planners and buyers) and complementing client objectives with GroundTruth’s product suite
  • Be an expert in the vertical you work on and understand all challenges not only within that vertical, but the industry as a whole 


You are:

  • Client facing: comfortable working in a client-facing role in a fast-paced environment with frequent pressure to prioritize work and meet deadlines
  • Strategic: understand components of selling opportunities and be able to articulate at a client level
  • Analytical thinker: digest data, make conclusions and recommendations
  • Problem solver: doesn’t wait for someone else to give the answer; takes charge and feels ownership
  • Organized: ability to prioritize and deliver timely work; best in class project management skills
  • Flexible: dynamic, hard-working, and able to pivot direction quickly to keep up with business demands
  • A great communicator: you have strong written and verbal communication skills and are comfortable in engaging conversation with any level


You have:

  • 4 – 5 years media experience in client-facing role
  • BA or BS degree or equivalent experience
  • Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce
  • Technical aptitude: you’re not afraid of new technologies and eager to learn them
  • Advertising experience in the CPG vertical and/or Shopper Marketing is a plus

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.