Location-based provider checklist
Are You Asking Your Location Marketing Advertising Provider the Right Questions?
It’s important that marketers choose a solution provider who they can trust. This includes how they verify data accuracy and offline visits.
- GroundTruth provides brands with access to the most accurate location data in the industry.
- We are the only location-based company to be MRC* accredited for Location, Place and Visitation data sets.
GroundTruth is the first and only ad tech provider to receive MRC accreditation across place, location, and visitation data.
Frequently Asked Questions
How do you source your data?
GroundTruth gets it
- Owned and Operated App (15M users)
- Data Partnerships
- Location SDK
- Bid Stream Data
Are you accredited by a credible third-party entity?
- GroundTruth is the first and only location-based ad-tech company to be accredited by the Media Rating Council for its Location, Place and Visit datasets.
- 99% visit accuracy rate based on our annual independent audit by Numerator for the quality of our visitation data against their shopper panel (largest shopping panel tied to mobile IDs).
How are you ensuring that my ads will appear in a brand-safe environment?
- Strategic partnership with DoubleVerify (DV) to ensure viewable, fraud-free, and brand-safe ads.
- Proprietary approved list of global apps and domains to ensure ads are only running on pre-vetted inventory. This list has been validated by DoubleVerify to ensure they are meeting brand standards.
How do you apply location data across marketing solutions?
It’s necessary to validate data used in advertising campaigns. We do this using our patended location verification technology:
- Location Verification: Verification process to confirm lat/long accuracy
- Place Verification: Contextual process to map a signal to a place
- Visit Verification: Process matching verified location data to authenticate visits
The above MRC accredited methodology validtes our place based visits which are used to power all of our solutions, including building audiecnes and targeting.
How are you ensuring that the location data you use is privacy compliant?
- We block the data collection which is used for audience building and targeting for the following categories: Health Care, Gambling, Religion, Legal & Government, Firearms, Minors and related educational institutions, and more.
- Enforcement at the platform level, which means the data will never be collected and is not available for use by any campaign or offline partner study.
If you don’t see your question here, drop us a line and we’ll get back to you shortly!
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