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    Work With Us

    Make the process of growing your business seamless. Manage your campaigns through our professional services or do it yourself via our self-serve platform GroundTruth Ads Manager. Either way you can get support from our marketing experts. You choose.

    Self-ServePlan, activate, and measure your media campaigns in our easy-to-use self-serve platform GroundTruth Ads Manager.

    ManagedLet our team of marketing experts generate real business results and manage campaigns for you.

    PartnershipSupplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.

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    GroundTruth Acquires Self-Serve Local Ad Platform Addy

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    Products

    Solutions built to support your most important business goals, whether that’s boosting awareness, driving store and website visits or increasing sales.
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    CTV & OTT

    Reach streaming audiences on the big screen (CTV) and on any streaming device (OTT)

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  • Technology

    Technology

    Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.

    BlueprintsLearn how we map the real world with the highest levels of accuracy and precision.

    Our DataHow we’ve achieved the industry’s most accurate visitation data.

    MRC accreditation

    GroundTruth Visitation Data Accredited By The Media Rating Council (MRC)

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    Access our vast library of consumer insights, expert commentary and foot traffic tools to help you make informed marketing decisions.
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    UPCOMING WEBINAR

    Best Practices:
    Revamping Recruitment, Real Estate, and Event Marketing Strategies

    As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.

    Tuesday, January 25, 2022

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    Ad Age 2021

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Location-based provider checklist

Are You Asking Your Location Marketing Advertising Provider the Right Questions?

It’s important that marketers choose a solution provider who they can trust. This includes how they verify data accuracy and offline visits.

  • GroundTruth provides brands with access to the most accurate location data in the industry.
  • We are the only location-based company to be MRC* accredited for Location, Place and Visitation data sets.

Leverage Our Location Data


GroundTruth is the first and only ad tech provider to receive 3 MRC accreditations across place, location, and visitation data.

Frequently Asked Questions

How do you source your data?

GroundTruth gets it

  • Owned and Operated App (15M users)
  • Data Partnerships
  • Location SDK
  • Bid Stream Data

Are you accredited by a credible third-party entity?

  • GroundTruth is the first and only location-based ad-tech company to be accredited by the Media Rating Council for its Location, Place and Visit datasets.
  • 99% visit accuracy rate based on our annual independent audit by Numerator for the quality of our visitation data against their shopper panel (largest shopping panel tied to mobile IDs).

How are you ensuring that my ads will appear in a brand-safe environment?

  • Strategic partnership with DoubleVerify (DV) to ensure viewable, fraud-free, and brand-safe ads.
  • Proprietary approved list of global apps and domains to ensure ads are only running on pre-vetted inventory. This list has been validated by DoubleVerify to ensure they are meeting brand standards.

How do you apply location data across marketing solutions?

It’s necessary to validate data used in advertising campaigns. We do this using our patended location verification technology:

  • Location Verification: Verification process to confirm lat/long accuracy
  • Place Verification: Contextual process to map a signal to a place
  • Visit Verification: Process matching verified location data to authenticate visits

The above MRC accredited methodology validtes our place based visits which are used to power all of our solutions, including building audiecnes and targeting.

How are you ensuring that the location data you use is privacy compliant?

  • We block the data collection which is used for audience building and targeting for the following categories: Health Care, Gambling, Religion, Legal & Government, Firearms, Minors and related educational institutions, and more.
  • Enforcement at the platform level, which means the data will never be collected and is not available for use by any campaign or offline partner study.

If you don’t see your question here, drop us a line and we’ll get back to you shortly!

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Other Great Offerings from GroundTruth

No Minimum
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Capabilities
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Suite
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1,500+ 1st Party
Location-Based Audiences
Weather
Triggering
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