Activate GroundTruth programmatically using
the buying platform of your choice
Leverage the benefits of GroundTruth’s verified intent data via PMP or audience targeting, in your own DSP.
Increase your Scale & Precision
Get Better Targeting
Drive Better Performance
We’re Ready to Activate.
Ways To Buy
A full stack solution: we curate a pool of location-verified inventory, pre-targeted to the locations and visitation behaviors you want to reach.
3rd Party Data and Custom Audience
GroundTruth’s Private Marketplace is an end-to-end solution which curates inventory that matches your audiences, verifies that inventory for precision, accuracy, brand safety and viewability, and makes it available as a PMP.
Programmatic Audience Data
Activate our visitation-based audiences and behavioral segments across any device and screen.
Built based on past visits to specific brand or brand category locations.
Audience groups with common behavioral traits that align with your products and offerings.
Media Agnostic Capabilities
GroundTruth’s audience segments allow you to target users on mobile in-app inventory, Web, Connected TV, and more!
Pre-Built Audience Taxonomies
Through our integrations with all major DSPs, we offer thousands of pre-packaged audiences that are live and ready to activate.
Brands and Brand Categories Available
- Department Stores > Macy’s
- Restaurants > Olive Garden
- Automotive Dealers > Jeep
- Sports Enthusiast: Users observed visiting places like sports stadiums, sport retailers, and/or sports bars.
- Affluent Shoppers: Users with household income of 100k+ observed shopping at luxury retail locations.
Audiences Built From Trusted Visitation Data
GroundTruth’s Visitation Dataset is MRC Accredited
GroundTruth is the only location based ad tech company to be accredited for its location, place, and visit datasets.
The MRC’s accreditation validates our methodology and accuracy of place-based visits for targeting, audience building, and measuring campaign performance.